Privacy Statement

At The Fitness Outlet®, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

We collect two types of information:

a) Information you provide

Name, email, phone number, billing and shipping addresses
Payment details (processed securely by accredited providers)
Account information if you choose to register
Communications with us (e.g., customer service requests)

b) Information we collect automatically

Device and browsing data (IP address, browser type, pages viewed, timestamps)
Cookies and similar technologies to:
- Keep you logged in
- Remember items in your cart
- Enable smooth checkout and browsing
- Monitor site performance and security
Analytics and personalization data (e.g., ads you clicked, products viewed)

2. How We Use Your Information

We use your information to:

Process and fulfill orders
Provide account access and customer support
Communicate about your orders and updates
Improve and personalize your shopping experience
Detect and prevent fraud or security issues
Comply with legal and tax obligations

3. Sharing Your Information

We share data only with trusted partners who help us operate our business, including:

Ecommerce & hosting: BigCommerce, Shopify, GoDaddy
Payment processors: AmazonPay, ApplePay, GooglePay, Affirm, Authorize.Net, Elavon, Converge, Paypal.
Shipping providers: UPS, FedEx, USPS, and freight carriers
Analytics & service providers: To improve site performance and marketing

These partners are required to safeguard your data and may only use it for services we request. We may also disclose information if required by law.

4. Your Choices & Rights

You have control over your data:

Access & correction: Request a copy of your data or ask us to correct it.
Deletion: Request we delete your personal data (subject to legal obligations).
Opt-out: Unsubscribe from marketing emails anytime.
Cookies: Manage cookie preferences in your browser.
EU/UK customers: You have rights under GDPR, including data portability and the right to object to processing.
California customers: You have rights under CCPA/CPRA, including the right to opt out of the “sale” or “sharing” of personal information.

To exercise your rights, contact us at ContactUs@TheFitnessOutlet.com or call 866-883-4863.

5. Data Retention

We retain data only as long as needed to provide services, meet legal and tax requirements, prevent fraud, and support warranty or return claims. Once no longer necessary, data is securely deleted or anonymized.

6. Security

We take your security seriously. Our store is PCI-DSS compliant, and we work with accredited payment processors to protect financial data. While no system is 100% secure, we use technical and organizational safeguards appropriate to the sensitivity of your data.

7. Third Parties & Links

Our website may include links to third-party sites or partners (e.g., affiliates, advertisers). These third parties maintain their own privacy policies, and we are not responsible for their data practices. Please review their policies before submitting personal information.

8. Public Forums

Any information you voluntarily share in chat areas, reviews, or forums may be visible to the public and collected by others. We are not responsible for how third parties use this information.

9. Children’s Privacy

Our site is not directed at children under 13, and we do not knowingly collect personal information from them.

10. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Updates will be posted on this page with a new “Last Updated” date. Continued use of our website after updates means you accept the revised policy.

11. Contact Us

For privacy questions, requests, or complaints:
📧 Email: ContactUs@TheFitnessOutlet.com