Privacy Statement

Updated on 11/11/2025

At The Fitness Outlet®, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

1. Information We Collect

We collect three types of information:

a) Information you provide

Name, email, phone number, billing and shipping addresses
Payment details (processed securely by accredited providers)
Account information if you choose to register
Communications with us (e.g., customer service requests)
Marketing and subscription data – when you sign up for our newsletter, SMS list, or marketing forms (including through Klaviyo), we collect your name, email, and/or mobile number for promotional updates and cart recovery reminders.

b) Information we collect automatically

Device and browsing data (IP address, browser type, pages viewed, timestamps)
Cookies and similar technologies to:
• Keep you logged in
• Remember items in your cart
• Enable smooth checkout and browsing
• Monitor site performance and security
Analytics and personalization data (e.g., ads you clicked, products viewed)

c) Chatbot interactions

When you engage with our website’s chatbot, we may collect:

Information you provide voluntarily (e.g., name, email, and messages shared through chat)
Basic technical details (e.g., IP address, browser type, device type, and chat timestamps)
Chat transcripts to help us improve support, personalization, and customer experience

2. How We Use Your Information

We use your information to:

Process and fulfill orders
Provide account access and customer support
Communicate about your orders and updates
Improve and personalize your shopping experience
Detect and prevent fraud or security issues
Comply with legal and tax obligations

Marketing communications
We may use your email or phone number (when provided with consent) to send:

Abandoned cart reminders
Product recommendations and promotional offers
Email newsletters and SMS updates

These messages are powered by our marketing automation partner, Klaviyo, which securely manages opt-in preferences and delivery.

Chatbot interactions may also be used to:

Provide real-time customer support and order assistance
Recommend products and answer shopping-related questions
Improve website usability and support experience
Analyze chat trends for service enhancement or marketing insights (if applicable)

3. Sharing Your Information

We share data only with trusted partners who help us operate our business, including:

Ecommerce & hosting: BigCommerce, Shopify, GoDaddy
Payment processors: AmazonPay, ApplePay, GooglePay, Affirm, Authorize.Net, Elavon, Converge, PayPal
Shipping providers: UPS, FedEx, USPS, and freight carriers
Analytics & service providers: To improve site performance and marketing

Email & SMS Marketing
We use Klaviyo to manage and deliver email and SMS communications, including newsletters, promotional messages, and abandoned cart reminders. Klaviyo processes your data on our behalf and in accordance with this Privacy Policy. They do not use your information for their own marketing or share it with third parties.

These partners are required to safeguard your data and may only use it for services we request. We may also disclose information if required by law.

Chatbot Disclosure
Our chatbot is powered by Manifest AI, which processes chat data on our behalf. Manifest AI does not use this information for its own marketing or for any purpose beyond providing chatbot functionality and analytics support to The Fitness Outlet.

4. Your Choices & Rights

You have control over your data:

Access & correction: Request a copy of your data or ask us to correct it.
Deletion: Request we delete your personal data (subject to legal obligations).
Opt-out: Unsubscribe from marketing emails anytime.
Cookies: Manage cookie preferences in your browser.
Chatbot Data Requests: You may request access to or deletion of your chatbot conversation data by contacting us at sales@TheFitnessOutlet.com.

EU/UK customers: You have rights under GDPR, including data portability and the right to object to processing.
California customers: You have rights under CCPA/CPRA, including the right to opt out of the “sale” or “sharing” of personal information.

5. Data Retention

We retain data only as long as needed to provide services, meet legal and tax requirements, prevent fraud, and support warranty or return claims.
Chat logs from chatbot interactions are retained for up to six (6) months and securely deleted afterward unless required for legal, security, or business reasons.
Once no longer necessary, data is securely deleted or anonymized.

6. Security

We take your security seriously. Our store is PCI-DSS compliant, and we work with accredited payment processors to protect financial data. While no system is 100% secure, we use technical and organizational safeguards appropriate to the sensitivity of your data.

7. Third Parties & Links

Our website may include links to third-party sites or partners (e.g., affiliates, advertisers). These third parties maintain their own privacy policies, and we are not responsible for their data practices. Please review their policies before submitting personal information.

8. Public Forums

Any information you voluntarily share in chat areas, reviews, or forums may be visible to the public and collected by others. We are not responsible for how third parties use this information.

9. Children’s Privacy

Our site is not directed at children under 13, and we do not knowingly collect personal information from them.

10. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Updates will be posted on this page, and continued use of our website after updates means you accept the revised policy.

11. Contact Us

For privacy questions, requests, or complaints:
Email: sales@TheFitnessOutlet.com

12. Mobile Terms of Service

By opting into The Fitness Outlet’s mobile messaging service (the “Service”), you agree to the following Mobile Terms of Service (“Mobile Terms”). The Service is operated by The Fitness Outlet (“The Fitness Outlet,” “we,” “our,” or “us”). Your use of the Service constitutes your agreement to these terms. We may modify or cancel the Service or any of its features without notice. Continued use after updates constitutes acceptance of any changes.

12.1 Consent to Receive Messages

By providing your mobile number and opting in, you consent to receive recurring SMS/text messages from and on behalf of The Fitness Outlet through your wireless provider to the number you provided, even if registered on a Do Not Call list. Messages may be sent using an automated system or similar technology and may include:

Service-related messages (order updates, delivery alerts, account notifications)
Promotional messages (special offers, sales, and cart reminders)

Consent to receive messages is not a condition of purchase and participation is voluntary.

12.2 Message Frequency and Charges

We do not charge for the Service, but standard message and data rates may apply. Message frequency varies by user. You are responsible for any fees from your mobile carrier.

12.3 How to Opt Out

You can cancel the Service at any time by:

Texting STOP to +1 (833) 452-1246, or
Clicking the unsubscribe link in any text message (if available).

After you send STOP, you’ll receive one final confirmation message. No further texts will be sent unless initiated by you. If you subscribe to multiple mobile programs from The Fitness Outlet, you must opt out of each program separately.

12.4 Help and Support

For help, text HELP to +1 (833) 452-1246 or email sales@thefitnessoutlet.com. We may update or change our short code or phone number. We are not responsible for requests sent to outdated numbers.

12.5 Carrier & Liability Disclaimer

Wireless carriers are not liable for delayed or undelivered messages. You must provide a valid mobile number and re-enroll if your number changes. To the extent permitted by law, The Fitness Outlet is not responsible for failed, delayed, or misdirected messages or for actions taken in reliance on them.

12.6 Privacy

We value your privacy. Message data and personal information collected through the Service are handled in accordance with this Privacy Policy.
We do not sell, rent, or share your mobile information with third parties for their marketing purposes.

If you have opted in to receive marketing messages via Klaviyo or through our website forms, your information is used solely for The Fitness Outlet’s communications such as promotions, newsletters, or cart reminders. You may opt out at any time using the unsubscribe link in emails or by replying STOP to SMS messages.