Athletics

HOW WE SUPPORT YOUR TEAM

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DESIGNED TO WITHSTAND THE MOST INTENSE WORKOUT

BUILT TO A HIGHER STANDARD

Life Fitness and Hammer Strength equipment endures rigorous testing, well above the industry standard, to ensure it can take anything elite athletes can dish out.

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PRODUCT INNOVATION

PIONEERS OF PERFORMANCE

Our history is rooted in athletics and performance. For over 35 years we’ve created products with superior bio-mechanics and movement patterns.

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INDUSTRY EXPERTS

CONTINUING EDUCATION

Our specialized team are experts in performance and athletic training. Many of our consultants boast backgrounds as strength coaches and have 20+ years of industry experience. Not to mention, we keep our customers rooted in industry knowledge, connecting them with world class coaches at our clinics and events.